A drinks company wanted its people to know the firm’s position on the difficult questions about alcohol. They had lots of policy documents, but they wanted something that employees would actually absorb. I suggested a short film in which the hapless hero, a junior manager for the company, comes late to a big family gathering(…)
In a rare foray into journalism, I wrote a 1000-word feature article about the innovative management style at Geopost. This appeared in the FT’s management section. It was the first and only time I’ve pitched an article to the FT. This is the article. The title, thank God, is theirs.
One of my favourite projects was to come up with a board game that the Department for International Development could use at festivals. They wanted it to work for kids of all ages, to be simple, to be educational and to be engaging and fun. The result was the Race Against Poverty, in which up(…)
I designed and ran a weekend workshop called Self-publishing Step By Step, as part of the Guardian’s adult-education offshoot, Guardian Masterclasses. I took participants through the process of choosing a printer, pagesetting (using Adobe InDesign), designing a cover, learning how to describe their book, producing an ebook, and doing the essentials of marketing. These were all things(…)
I designed the course so that it’s organised around the three qualities that National Grid has chosen for its tone of voice: open, confident and visionary. I also made sure it incorporates the techniques I’ve developed that help people write more naturally and effectively. We ran several workshops in both countries and got great feedback(…)