I designed the course so that it’s organised around the three qualities that National Grid has chosen for its tone of voice: open, confident and visionary. I also made sure it incorporates the techniques I’ve developed that help people write more naturally and effectively. We ran several workshops in both countries and got great feedback – except in our second UK session, after which we made a few adjustments.
The participants were of all ages and levels, from young people in their first jobs to managers who’d been with the company for years. They worked in jobs including PR, customer services, corporate affairs and internal communications. Some of them loved writing, but a lot had found themselves effectively being professional writers without ever having been taught to do it. People appreciated being shown a simple, step-by-step way of producing the sort of writing the company wants.