A drinks company wanted its people to know the firm’s position on the difficult questions about alcohol. They had lots of policy documents, but they wanted something that employees would actually absorb.

I suggested a short film in which the hapless hero, a junior manager for the company, comes late to a big family gathering – and has to deal with all the difficult questions one by one. Each family member represented a different issue – from health to drink-driving – and could be used on posters to reinforce the messages. By hearing an ordinary person explain things in a real situation, employees are more likely to remember the points – especially since they all come up in funny family conversations.

The film wasn’t made in the end, because of department and budget changes, but my clients loved the scripts and other material I produced.